Cognitive Biases / Reciprocity
Reciprocity
Value-first framing around a CTA. Presents a gift (free shipping, bonus, trial) as an inbound favor. Triggers reciprocity bias.
behavioralv0.9.0
Playground
Examples
Free shipping CTA
<bias-reciprocity gift="Free shipping over $50" prominence="standard"><cg-button variant="primary">Add to cart</cg-button></bias-reciprocity>Import
import { BiasReciprocity } from '@cognivo/components/bias';// Or tree-shake: import '@cognivo/components/bias-reciprocity';Per-component imports ship only that component (~8 kB gzip).
API Reference
| Prop | Type | Default | Description |
|---|---|---|---|
gift | string | — | Gift label ("Free shipping", "Bonus chapter") |
icon | string | — | Custom icon override |
prominence | "subtle" | "standard" | "hero" | "standard" | Visual weight |